How to Pop Up
Fireside Chat with Storefront + Union Square Bid Bespoke is kicking off it's first "How to Popup" series with a fireside chat with Storefront CEO and Union Square Bid Director of Marketing; Alex Lopez; moderated by Bespoke Sr. Manager of Experience and former Storefront Creative Director of Retail: Joy Fan. Storefront CEO will share with us why popups are a smart investment for growing your brand and Union Square Bid Marketing Director will provide insight on why Popups are a great strategy for boosting storefront traffic; especially during construction times. Join for some champagne + lite bites while networking with fellow e-commerce brands; services, startups, retailers all looking to boost brand awareness and get your handy copy of: "The Ultimate Guide to Opening a Pop-up Shop" guidebook; courtesy of Storefront. -- 6-6:30pm: Connect + get curious 6:30-8:00pm: Fireside chat 8-8:30: Q+A 8:30-9pm: Chat + champagne
When Bespoke launched in Westfield San Francisco Centre on May 28, 2015, it was a first-of-its-kind ecosystem never before seen in the tech and retail community. While the individual components of Bespoke were tried and true (spaces for coworking, demos and events), never before had all three of these components been built to act in harmony, and never before had this type of an environment existed inside a shopping center. While the partners responsible for the launch of Bespoke – Westfield San Francisco Centre, Westfield Labs, Westfield Corporation and our venture partner Forest City – all had great expectations for the success of the space, it was indeed a grand experiment. We are introducing a visionary trifecta, where collaboration leads to innovation, and the thread of technology creates a high-impact tapestry of change. Welcome to the land of possibility.
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