HOW TO ESTABLISH REAL PRODUCT INNOVATION IN ENTERPRISE AND STARTUPS "My passion has been to build an enduring company where people were motivated to make great products" - STEVE JOBS Innovation has become the business buzz-word of the decade. Design thinking, user-led design, and UX have all emerged as tools and methods to spur creativity. But what does innovation really look like? How do we make it practical yet engaging to teams and how do we ensure real, useful, profitable ideas as the result? Cauri Jaye, Founder & CEO of rhubarb studios, answers these questions and more with his five principles of a creative team that can be applied to startups, enterprises and life. CAURI JAYE | FOUNDER & CEO | RHUBARB STUDIOS Cauri lives and breathes product. Cauri has helped create over 50 tech products, from thought-controlled set top boxes, to a system that withstood the most notorious hack of the last decade. Cauri’s 20+ tech career spans analyst, engineer, UX designer, product manager, CTO and CEO, from Paris to London to California. His courses on entrepreneurship, product management and Agile certification at UCLA, General Assembly and his own Rhubarb Studios regularly receive high NPS scores indicating the positive potential of a company or product.
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