Build & Grow a Successful Bath & Body Business
This class is is a must for any individual wanting to start their own bath and body business. From one of my students regarding this class: "Marla - Thank you, Thank you, Thank you! The first 20 minutes of the "How to Run a Successful Bath and Body Business" course was worth the price paid for the entire course! And really, it only got better as the morning went on. You are an amazing teacher! I cannot wait to take another class with you!" ~Robin, NYC Student This class is also perfect for entrepreneurs with current bath and body companies who need to define their niche to maximize sales. You'll learn how you can turn your passion to profits. You'll learn from Marla Bosworth, a bath and beauty expert and market research analyst, who launched Back Porch Soap Company 18 years ago with only a few hundred dollars. Now Back Porch Soap supplies more than 200 upscale boutiques, Whole Foods, resorts, gift stores and spas with my products. We will discuss valuable tips as well as which mistakes to avoid to save yourself from making the same ones, which cost significantly more than the cost of this class!). We'll cover the following: 1. Legalities (Business License, Tax ID, Insurance, Taxes, Trademarks, Labeling, etc.) 2. Finding Your Niche and Differentiating Your Business 3. Developing Your Products, Packaging and Pricing 4. Sourcing Ingredients 5. Planning Your Business 6. Developing A Marketing Plan, Including Internet Marketing and Selling Online 7. How to Successfully Wholesale 8. How To Effectively Retail, Including The Pros and Cons of Having a Retail Establishment 9. Startup Costs and How to Get Started 10. Questions and Answers
Marla Bosworth is the CEO and President of Back Porch Soap Company. She is a soap and cosmetic formulator who teaches organic and natural skincare workshops throughout the U.S. Marla has been making soap, blending essential oils and natural perfumes as well as formulating cosmetics for 20 years. Marla has more than 30 years of expertise in Retail Sales, Business Development, Strategic Planning, Market Research, Product Development and Marketing She teaches business and cosmetic formulation classes near her home in Boulder, CO, New York City as well as through online seminars and webinars. She has been a guest lecturer at Wellesley College (Wellesley, MA) and the New York Botanical Garden. She also teaches entrepreneurial and beauty startup workshops as well as seminars on how to create natural skincare products at various venues and events. She is a published author, having written several self-published books as well as articles for The Saponifier Magazine. In addition, she has been a guest speaker at the Handcrafted Soapmakers Guild Conference in 2009, 2010, 2011, 2012, 2013 and 2014. You can find her workshops throughout the United States. www.backporchsoap.com Facebook.com/backporchsoap Twitter, Snapchat and Instagram: @MarLaBosworth
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