Flora Natural Perfume

Carnations, underrated and maligned, are actually one of my favorite floral fragrances. Not the mass produced carnations available in every florist shop and di...

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Carnations, underrated and maligned, are actually one of my favorite floral fragrances. Not the mass produced carnations available in every florist shop and displayed in funeral arrangements across the country. Those carnations have been hybridized to be big and showy but most have no scent whatsoever, and if they do it's faint and rather stinky. I'm talking about old fashioned carnations like the ones my mother grew in her garden when I was growing up. At that tender young age I wasn't put off yet by the florist industry so my appreciation of them was pure. I was approached recently by the floral industry giant, Teleflora. They were possibly interested in having a fragrance created to celebrate a new line of arrangements they were launching. At one time in my career I was a floral designer working for high end designers in New York City. We cringed at companies like Teleflora and FTD and the use of carnations in general. At first when I got the offer I wondered how I could reconcile my disdain for mass produced arrangements with the possibility of being hired to create a fragrance. Alas the job fell through almost as soon as it was offered but the challenge stayed with me. It became a quest to create the most beautiful carnation floral fragrance I could muster. The result is Flora, a spicy, earthy floral with carnation at it's heart. Mitti, an Indian attar of sandalwood saturated in baked earth, is the foundation of the perfume. Warm vanilla absolute bonds with the vanilla notes in the carnations to bring it's sweetness all the way into the dry down. A touch of agarwood co2 and dark patchouli add darker and more tenacious nuances. Clove bud absolute brings out the spiciness in the carnation which is sweetened just a bit with orange blossom concrete and apricot isolate. Wild lavender adds a floral aspect to the top with blood orange lending a touch of sweetness and linalool rich ho wood acts as a bright and warm invitation. Top notes: ho wood, wild lavender, blood orange Heart notes: carnation absolute, clove bud absolute, apricot natural isolate, orange blossom concrete Base notes: mitti attar, vanilla absolute, agarwood absolute, dark patchouli This perfume comes beautifully packaged in a brown velvet envelope in a gold box with a mullberry paper millinery flower nestled inside. The flower is your keepsake, that and the lingering fragrance. 15ml Please note that natural perfumes do not last as long as synthetic perfumes. It is their nature to be more subtle. Due to the nature of botanical perfumes (and colognes), extracts, et al, we are not able to accept returns or provide refunds on any product(s).


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1-2 days
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$7.5, Standard (1-6 business days)
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Brooklyn, NY

ABOUT Julianne
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Growing up in her mother’s garden in the midwest, Julianne Zaleta was always gathering flowers, drying blossoms, conjuring scents and mixing soaps. So it’s not surprising that she grew up to become a professional perfumer, aromatherapist and herbalist. Sole proprietor of her own company, Alchemologie Natural Perfume, for years she has handcrafted artisanal scents & potions from the purest elements of nature. Julianne has trained with Mandy Aftel, Michael Scholes and Jeanne Rose and is a certified aromatherapist as well as a meditation teacher. Her products are handmade in her studio atelier in Brooklyn, NY.


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Flora Natural Perfume

Julianne in Brooklyn, NY
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