Armstrong's All Natural began when an artist and furniture maker in Brooklyn, NY grew tired of always having to change into his "nice boots" at the end of a day's work. "Why am I always changing in and out of boots? Why not just have one pair I can always wear?" he thought. So, he searched for an all natural product to keep his boots looking their finest, day-in, day-out. Of course, most products he came across were loaded with cheap petroleum by-products, artificial, synthetic, filler chemicals and the ones that claimed to be all natural seemed way too oily, therefore over-saturating his boots after the second application. Over a year later, and with the assistance of many eager boot wearing Brooklynite focus groups, the Brooklyn Boot Wax formula was perfected. For those that preferred the gentler aroma of an orange grove over the amazing, but for some overpowering smell of pine turpentine, Brooklyn Boot Shine was added to the roster. And from there, we grew. The more people that liked our Boot Wax and Boot Shine, the more people we had asking us to develop products for their specific needs.