Verlocal has thousands of hosts with countless skills and experiences they are itching to share with their local community all over the country. Today’s fast-paced market requires mutually beneficial partnerships to leverage creativity, experience, and resources, with both right- and left-brain thinkers who can help you achieve your goals in less time.
One way to show the Verlocal community that your brand is extra unique and exceptional is to create special events that really pop out at someone who may be browsing the website. This can be done in many different ways, from creating seasonal or holiday-based classes to having giveaways during your event.
We’ve found that one of the most interesting ways to draw attention from our community and multiply your offering’s WOW-factor is to develop a great synergy with another host by partnering with them. For example, if you teach knitting classes, you can partner with a mixology instructor to create a “Knit and Sip Class” with cocktails that the students get to create themselves!
Start off by searching for hosts in your area using keywords relative to your listings and location. Collaborating with like-minded hosts who share the same interests and issues as you is a great strategy you can use to come up with new marketing ideas as well as avoid potential future issues you might have not yet thought of.
Here are some other ways that a collaboration can help you succeed on Verlocal:
• Self-awareness.
- Taking a step back with another like-mind is a solid tactic used to understand what you as an entrepreneur are bringing to the table. You can identify your core competencies and filter out what you are good at, and those things you might not be so great at.
• Creative Abrasion.
- “Abrasion” is a process of wearing down through friction. We typically associate friction with something negative, but friction in its purest form, is energy. So why not convert that energy that comes from working with people who are different from you into something positive? Leverage your differences and work to identify what can be complementary about them.
• Take the long view.
- Take the long view about perceived failures. Learn, learn, and learn some more! Collaborating propels you and your business to become a learning organization. Each time you collaborate with others, you optimize your capacity of mind to extend beyond your own comfort zone, grow, and in turn, stretch the boundaries of your personal social limits as well as the limits of your business’s growth.
Have a partnership in mind but not sure how to go about planning it? Reach out to us at [email protected] and we’ll help you figure it out! And if you have already formed a partnership with another host, let us know and we’ll be sure to feature you in our newsletters!
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